Our Mission
We're activating local energy by connecting people with this City's iconic roots and culture. At the same time, we aim to support residents' personal well-being, sustainable growth, and neighborhood engagement—because the strength of our communities depends on their people.
Our Vision
We picture a version of the City that gives what it’s supposed to—a place where community shows up to support one another. Through grassroots initiatives centering well-being, learning, and collective action, we're building an infrastructure that supports individual and collective development—fostering connection, championing equity, and encouraging shared responsibility.
What We Do
Rooted In NYC is building a citywide ecosystem where creativity, community, and collective resolve translate into real-world impact. By partnering with local businesses, community leaders, and organizations, our activations serve to uplift New Yorkers, strengthen our neighborhoods, and generate measurable positive social impact. This way, we transform everyday engagement into tangible rewards, deeper connections, and unforgettable experiences across the five boroughs.
Designed by New Yorkers, for New Yorkers, this isn't just another platform—it's a collective demonstration of the power behind native culture, community values, and collective action. Together, we’re not just showcasing the best of NYC. We’re building the infrastructure that supports its future.
PUTTING THE NEIGHBOR IN NEIGHBORHOOD
Whether you engage as a member, creator or sponsor, you’re not just participating in another program—you’re joining a movement. One where you grow, create, connect, and leave a legacy for the city you love.
Get Involved
Access For Creatives
Tap into NYC’s creative ecosystem.Â
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Access For Community
Tap into a community of good neighbors and better friends.
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Avenues For Sponsors
Align with a platform that delivers engaged audiences, meaningful impact, and brand visibility rooted in culture and community.
