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General Sponsorship & Growth Survey

This assessment is designed to offer insight into your interests, lifestyle, and engagement preferences. It aims to uncover opportunities to resonate with our audience and align with brands they like.

Please note that this survey will remain strictly confidential. Your personal information and individual responses will never be shared with brands or external partners. We are committed to protecting your privacy while using this data to thoughtfully guide platform growth.

Click the button below to take our 5-minute survey.

Start

Demographics

Help us understand who you are and the section of our audience you represent.

Question 2 of 28

How old are you?

A

18-24

B

25-34

C

35-44

D

45-54

E

55-64

F

65+

Question 3 of 28

What is your gender?

A

Female

B

Male

C

Non-binary

D

Transgender

E

Prefer not to say

F

None of these

Question 4 of 28

Where are you based out of?

A

5 Boroughs

B

Long Island

C

Westchester

D

Upstate

E

New Jersey

F

Other

Question 5 of 28

Do you rent or own your home?

A

Rent

B

Own

C

Other

Question 6 of 28

Do you have any children below the age of 18?

A

Yes

B

No

C

My kids are grown

Financial & Life Moves

Provide insight into financial decisions and behaviors you may be considering.

Question 8 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Open or switch bank accounts (traditional or digital banks)

B

Apply for credit cards or rewards programs

C

Apply for a mortgage or refinancing

D

Use investing platforms for stocks or crypto currency

E

Use budgeting, tax, and other financial planning tools

F

Explore homeownership opportunities

G

Purchase insurance such as health, renters, business, or life

H

Start or formalize a business (LLC, S-Corp, etc.)

I

Use payment platforms for peer-to-peer or business payments

J

None of this applies to me

Tech & Electronics

Share your likelihood of investing in devices, tools, and digital experiences.

Question 10 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Purchase a new smartphone

B

Upgrade laptop, tablet, or creative workstation(s)

C

Purchase cameras, lenses, audio equipment, or production gear

D

Buy gaming consoles or accessories

E

Subscribe to software such as editing tools, AI tools, and SaaS platforms

F

Try new apps or productivity tools

G

Invest in streaming or content creation setups

H

None of this applies to me

Travel & Mobility

Tell us about your travel habits and transportation needs.

Question 12 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Book flights or international travel

B

Plan local getaways or staycations

C

Stay in hotels, Airbnbs, or boutique rentals

D

Rent vehicles or use car-sharing services

E

Book travel experiences (tours, excursions)

F

Attend destination events or retreats

G

Travel for work or content creation

H

None of this applies to me

Health, Wellness, & Lifestyle

Let us know how you prioritize your well-being and lifestyle investments.

Question 14 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Purchase fitness equipment or activewear

B

Join a gym, studio, or wellness membership

C

Try wellness apps (meditation, fitness, sleep)

D

Purchase supplements or vitamins

E

Invest in skincare, beauty, or grooming products

F

Explore mental health resources or therapy platforms

G

Try alternative wellness (saunas, cold plunges, etc.)

H

Participate in wellness events or retreats

I

None of this applies to me

Shopping & Retail Behavior

Help us understand how and where you like to shop.

Question 16 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Shop new fashion or big-name clothing brands

B

Buy from small businesses

C

Shop online vs. in-store

D

Visit pop-ups, markets, or brand activations

E

Follow or purchase from influencer-led brands

F

Engage with discounts, promo codes, or affiliate links

G

Try new products based on recommendations

H

None of this applies to me

Home & Living

Share your plans and preferences around your living space. 

Question 18 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Move to a new apartment or home

B

Purchase furniture or home décor

C

Redesign or renovate living spaces

D

Hire home services (cleaning, moving, design)

E

Purchase kitchen or home appliances

F

Invest in home office setups

G

Switch internet, phone, or utility providers

H

Explore smart home upgrades

I

None of this applies to me

Creative & Professional Growth

Tell us how you’re advancing in your craft/career.

Question 20 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Invest in creative tools (Adobe, Final Cut, etc.)

B

Take courses, workshops, or certifications

C

Attend networking events or conferences

D

Join creative communities and clubs

E

Launch a new brand, project, or business

F

Build a personal website or portfolio

G

Collaborate with other creative freelancers

H

Seek out brand sponsorships

I

Hire support (editors, designers, assistants)

J

None of this applies to me

Entertainment, Culture & Community

Share how you engage with events, culture, and community. This helps us design experiences both relevant and worth the hype.

Question 22 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Attend concerts or music festivals

B

Attend sporting events or games

C

Participate in local community events

D

Participate in local charity and volunteer work

E

Attend food festivals or pop-ups

F

Visit museums, galleries, or cultural spaces

G

Engage in nightlife or social experiences

H

Participate in group gaming or digital entertainment

I

None of this applies to me

Adult Entertainment & Cannabis (21+)

This section explores your interest in adult-oriented experiences, including nightlife, social environments, and cannabis. Your response helps us understand how brands can show up in ways that are intentional, responsible, and aligned.

 

Note: All related offerings are presented in accordance with local laws and age requirements.

Question 24 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Attend social nightlife events such as lounges, mixers, and curated gatherings

B

Engage with alcohol or beverage brand-sponsored experiences

C

Explore cannabis wellness for relaxation, mindfulness, and alternative consumption

D

Attend educational sessions related to cannabis products, industry, and usage

E

Visit or engage with cannabis retail or brand pop-ups

F

Participate in private or members-only adult experiences

G

Try new products or brands

H

Prefer not to engage in adult entertainment or cannabis-related activities

I

I'm between the ages of 18-20

J

None of this applies to me

Food, Beverage & Hospitality

 

Tell us about your dining and food-related habits. 

 

Question 26 of 28

Which of the following are you likely to do in the next 18 months?

(Select all that apply)
A

Try new restaurants or dining experiences

B

Order food delivery regularly

C

Purchase specialty food or beverages

D

Explore health-conscious or niche diets

E

Attend food-related events or tastings

F

None of this applies to me

FINAL STRETCH

This section considers your perspective of brand partnerships.

Question 28 of 28

If a company sponsors Rooted In NYC, how likely are you to consider their product/service for future purchases (assuming price and quality are the same)?

A

very likely

B

likely

C

not likely

D

not at all likely

E

unsure

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